L’Artisan Gourmand Brand Identity

L’Artisan Gourmand was established by a French family of foodies whose cutting-edge pastries will satisfy even the most well-travelled of cake connoisseurs.

In 2015 the grandmother of the family decided to share her closely guarded family recipes, passed down through generations, from the French Riviera and the sun-baked South of France, with the people of Abu Dhabi.

With all the above in mind, I tried to create a traditional looking pastry shop with a twist. I created a vintage logo, used lots of gold prints for the packaging but tried to maintain a “fun look”. After all, this is a pastry shop.

Final Logo

Big Package of Eclairs