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Sushi Central, United Arab Emirates

Brand, Packaging and Print Design for a successful chain of sushi restaurants in Abu Dhabi

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Brief:

“Refresh the brand’s identity”

Result:

I worked on a clear white pallet with some strong color combinations and patterns. I used waxed printed paper (100% safe for food and consumption) on all food packaging. The tone of voice was “approachable” and I wanted to give a value for money idea on the whole brand identity and prints. I also worked closely with a food stylist to rework on all product photos and created some art sushi photos that would be used in the next years to come.

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