Strong Man Supps, Australia.

The brief: Guided by Record breaking Champion Lifter Ray Hope, Pure Power is designed specifically for strength and power athletes

The result: 

I created the logo based on a snatch move, commonly used in many different weightlifting communities (like crossfit). I designed this product, taking advantage of silver print to add a bit of class to the product and glossy thunderbolt finishes to add a bit of power on the feel.