Red Crescent, United Arab Emirates

Demographics Research, Brand Identity, Merchandising

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Brief:

Unify the official Brand face of Red Crescent UAE in all communication material, raise merchandising sales by creating new products

Result:

Through official sources (US Foreign Ministry, United Nations, etc) I was able to understand the natives of United Arab Emirates, their culture and traditions. I was able to define a language of communication that was also embedded in the Brand Identity Guidelines. I created various merchandising products based on these values and I helped the organization achieve a fresh, positive, modern look.

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