Red Crescent, Abu Dhabi, Brand identity and merchandise


The brief: Create a detailed brand identity that will help the organization understand their target group, their demographics and ways of living in order to find the correct tone to speak to them. Also, create a line of merchandise products that will help the organization in acquiring funds.

The result: Through official sources (US Foreign Ministry, United Nations, etc) I was able to understand the people of United Arab Emirates, their culture and traditions. I was able to define a language of communication that was embedded in the Brand Identity Guidelines. I created various merchandising products based on these values and I helped the organization achieve a fresh, positive, modern look.