Red Crescent, United Arab Emirates

Demographics Research, Brand Identity, Merchandising



Unify the official Brand face of Red Crescent UAE in all communication material, raise merchandising sales by creating new products


Through official sources (US Foreign Ministry, United Nations, etc) I was able to understand the natives of United Arab Emirates, their culture and traditions. I was able to define a language of communication that was also embedded in the Brand Identity Guidelines. I created various merchandising products based on these values and I helped the organization achieve a fresh, positive, modern look.



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