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Loberg Constructions, USA

Brand Identity proposal

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Brief:

A modern approach to a family owned traditional construction company. The new generation of the owner (Ernie Loberg) came into the family business. There was a need for a updated logo without cutting relationship with the older generation.

Result:

I was inspired by the architectural lines and drawings and I came up with a logo that looks like buildings made from lines. On a second view of the logo, these 3 buildings f0rm an abstract letter E.

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