Kinder Riegel Germany. Print & TV Commercial.
The brief: Kinder Riegel, the perfect combination of milk and chocolate.
The result: Within four years, Milky and Schoki – the two animated characters of Kinder Riegel campaign – became Germany’s most prominent advertising couple.
The two are so popular with young adults, that with the launch of the last TV commercial over 50,000 new fans on Facebook joined. This has meanwhile even exceeded the limit of more than 2 million fans, which proves that Kinder Riegel has long been more than a conventional FMCG product.
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