Create a nationwide successful print campaign for Kinder Riegel.
We ended up with a one liner; The perfect combination of milk and chocolate.
A perfect marriage. But before marriage comes love. Based on it we created an animated love story between milk and chocolate. Within four years, Milky and Schoki – the two animated characters of Kinder Riegel campaign – became Germany’s most prominent advertising couple.
The two were so popular with young adults, that with the launch of the last TV commercial over 50,000 new fans on Facebook joined. This has meanwhile even exceeded the limit of more than 2 million fans.
All materials are a intellectual property of M&C SAATCHI BERLIN and are intended for viewing purposes only. I do not own any copyright on this work.