Design a youthful print campaign for Ferrero Küsschen.
Küsschen means a “small kiss” in German. So the idea was that “every friend deserves a small kiss. We simply stuck Küsschen on our models and we filled Germany with these print ads. Since 2007, me and the team of Saatchi have looked after the Ferrero Küsschen budget and played a key role in the success and launch of it. The mono brand has grown into a real brand house. The colorful marketing mix has become the brand’s traditional advertising culture and has remained the same ever since.
All materials are a intellectual property of M&C SAATCHI BERLIN and are intended for viewing purposes only. I do not own any copyright on this work.